Masala Baby launched in 2010 with a goal of creating modern, eclectic , stylish yet wearable clothing for infants, toddlers, and kids.
The current product line caters to ages 3 months to 12 years, having evolved greatly over the last 4 years since it's exciting startup. Masalababy includes dresses, skirts, tunics, hoods, pants, tees, bodysuits, shirts and accessories. The Masala Baby brand is defined by its signature colors: saffron, clove brown, raani pink and turmeric yellow.
Fabrics are exclusively sourced from India using only natural materials and constructed using traditional handloom, block print, hand screen, hand embroidery and applique techniques crafted by local artisans. Colors and fabrics are combined with Indian cuts, adapted for relaxed wear in an urban environment.
Masala transliterated, is a combination of unique ingredients to create a surprising results. A pinch of turmeric, a dash of cloves, a sprig of saffron, and handful of rose petals provide the inspiration for our core signature spice colors, all delicately layered in the threads of our global collection. Merging cultures, changing attitudes and diverse aesthetics have brought about a style which is unique yet universal, strangely familiar and simple, yet exotic.
Masala Baby is inspired by Indian roots: delicious curries, authentic spices, Bollywood movies, celebratory marigold flowers, traditional Indian roses, pink stone architectural details, and the colors of the chaotic bazaars all blending together to create a unique palette. The use of color in India in brightly painted streets, palace mosaics, the vivid hues of the women's sarees, the variety of spices used in Indian cooking and the exuberance of the Indian festivals, the love of color celebrated in every facet of Indian daily life. India's textile tradition is a kaleidoscope of colors and cultures. This inspiration has given birth to Masala Baby's numerous unique collections.